Off Page SEO is an number of techniques that are used to improve your website ranking in the Google search result. Or in another words the various submissions which help to increase your website ranking. Also generate your SEO backlinks. Here are some of the factor which you may count for the better website ranking are as follows
1.Numbers of backlink
2. Page authority rank
3. Number of user visitor
4. Link building or link juice
5. Social Media Marketing
Its very important that you are familiar with above terms , otherwise you are missing very important features.Now we will go through above features or definitions and understand how to get rank soon in SERP.
a. What is backlink?
As with the name you may got idea about backlink. Or just break this words in two parts i.e back+link . A link back to your site . If you are submitting your content among 20+ website and pasting your dofollow links then there you are creating a link juice or link building which in another word also called an backlink
Here above you notified some of terms like link juice, dofollow links ,nofollow links
a.a What is Link juice ?
So Let take an image example and explain you easily the definition of Link Juice. As you see there is a website whose internal links had its child links means they are making a hierarchy tree.
where grand parent——->parent——->Number of Child
A website url with internal links further making links with another pages . So for the ranking of the website its very important that your website had great amount of link building or link juice. This will help you to increase your website ranking.
Because Google main focus is to crawl your work and find where your relevant content and links lies and present to the user when they hit a search button.
a.b What is dofollow links?
Dofollow links refers to those links which allow to add links . Like you are adding the keywords with anchor text adding your website link, then what happen a submission website allowing you to provide your dofollow link to your site.
Now when Google crawler crawl the website what he find that there is one keyword which had a dofollow link and automatically fetch to the linked website. Google Loved the Link juice. So for the website ranking use as much dofollow link with High Domain Authority website .
a.c What is nofollow links?
A nofollow link is vice-versa of dofollow link. Means a website where you are doing various submission but they don’t offer an backlink or link juice.
A great example I will share with you as you all are familiar with Wikipedia.com , there if you type for amazon, filpkart or any other most common site like facebook. There will the addition of nofollow link. Here bellow image example have a look.
2. What is Page authority rank?
For various submission its very important to check the submission page authority, spam rate and Domain Auhtority. Now questions arise why these factors important. As we all know the things having its name will have its backlinks also contains the black hat seo.
If you have brand new business and want to rank soon then its very important to juice the links which are have its importance in the market. And we can check or audit website with these factor like page authority(PA) or Domain authority(DA) and the spamming rate.
For calculating these factor you can go through various SEO tools like MOZ.com, seoquake ,semrush and many more
3. Number of user visitor
To checkout the accuracy or analysis your website its very important to figure out how much visitor are there in your website . How much traffic rate in your website, Bounce rate, the overall analysis.
This report easily generated through the Google analytics. Here in the above you will see the defination Bounce rate which refer to the visitor to the website for the time and without playing any click go through out. Which is very bad impression for your website.
So your website bounce rate should be as less as you can. You can check your website bounce rate easily through the google analytics
4. Social Media Marketing
There are lots of the social website where number of users share their views through posting, image, videos and such kind of actions called as Social Media Marketing.
There are website which are specially meant social Media Marketing are Facebook, Twitter, Tumbler, Pinterest and many more.
After go through various Off page important terms now its turn to go through various submissions that are take place under Off Page SEO.
As you read in our previous blog namely “SEO Beginner Guide” where you get idea various submissions like
Business listings Submission
Questions answers Submission
Blog and Article Submission
These are the above submission which will help you get the various backlink for the website which will result in website ranking.
Hope you briefly understand the Off Page SEO techniques and its important terms. For more various SEO terms stay tuned with Rnaura services.
About the author