Whether you’re the owner of a small business or a large corporation, you’re likely a bit familiar with “claiming your business listing on Google.” You’ve received phone calls about it, emails about it, and solicitations from companies that can help you claim your Google business listing. You know you should have a Google listing, but you’re not really sure why or where to start.
Recently, I’ve had a couple clients ask me these very questions. What is this Google My Business page? Why do I need it? Isn’t my website enough?
Having a website is definitely a great first step to building your online presence. However, building a website is similar to building a storefront. If you spend time, money, and resources on creating an amazing store, you’re going to want to spend some time, money, and resources on building the “roads” to get there. Consider your Google My Business listing one of those roads. Additional “roads” to your website include pay-per-click and general search engine optimization. See the graphic below to understand the roads I’m referring to.
If leveraged properly, you’re able to dominate the first page of Google for searches related to your industry.
One key point to understand is that your Google My Business page helps your business show up in the local search results section of Google. These results are displayed based on a number of different factors and can be different for each user. For example, if I search for the keyword “restaurants” from our Bonita Springs office, here is what I am presented with.
However, if I change up my search just slightly to include “restaurants Bonita Springs,” I’m presented with 3 entirely different options.
Showing up in this local search area of Google, or the Google 3-Pack as it’s now called, means that you are in front of a potential customer already searching for your goods/services – at no additional advertising cost to you.